Aetna/Coventry 2016 AEP Campaign

OBJECTIVE

Continue to build on Coventry’s “Live your life” message in South FL, New Jersey & Texas to acquire leads and enrollments in Aetna/Coventry Medicare Advantage plans

AUDIENCE

Hispanic Individuals 65+

CHALLENGE

Must leverage, and co-exist with, the ongoing General Market message of “Time is Now”

THE WORK

MethodGroupe targeted seniors through TV, Print (Newspaper), Radio and Direct Mail. We developed a successful multicultural media strategy, put together unique media plans for each individual market, and purchased said media. We also developed all creative pieces for TV, Print, Radio and DM from copy to final asset.

– VIDEO –

Aetna AEP TV Spot :30 (SPA)

Coventry AEP TV Spot :30 (SPA)

– PRINT & DIGITAL –

– MORE LIKE THIS –