Aetna AEP Multicultural Transcreation 2018

OBJECTIVE

Transcreate General Market AEP campaign for use in the multicultural space for Florida, Texas and Virginia

AUDIENCE

Hispanic & Haitian; A65+

CHALLENGE

Create culturally relevant translations of the General Market campaign (photos and language)

THE WORK

MethodGroupe handled the production of TV, Radio Integrations, Print FSI, Newspaper Ads, Direct Mail, OOH and Digital as well as the media planning, buying and coordination with providers for long form Hispanic radio segments. We also created an original Hispanic TV spot for South FL, separate from the transcreated work.

– VIDEO –

Aetna :30 “Soccer” TV Spot

Coventry :30 “Running” TV Spot

– DIGITAL & PRINT –

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