Aetna/Coventry 2018 Provider Campaign
Generate awareness of Aetna’s Medicare products and partnership with local providers
General Market and Hispanic; A65+
Ensure there is no overlapping among providers
MethodGroupe worked with Aetna to version Flyers, OOH and Radio Integrations for 25 different providers across Florida, North Carolina, West Pennsylvania and New Mexico. This mix of different media allowed for awareness messages in OOH to coexist with the longer form informational messages on Flyers and Radio Integrations to keep Aetna and Provider partnership top-of-mind and still educate audience.