Aetna/Coventry 2019 Provider Campaign

OBJECTIVE

Generate awareness of Aetna’s Medicare products and partnership with local providers and encourage attendance for provider events

AUDIENCE

General Market, Hispanic, Haitian, Polish, Chinese; A65+

CHALLENGE

Simplify Aetna Medicare RTBs and Provider’s experience to convey value of partnership

THE WORK

MethodGroupe worked with several providers across the Florida and Pennsylvania markets to version event Flyers, DM and Postcards, by provider (for 10 events). We also handled the versioning of Aetna/Provider co-branded acquisition collateral including Benefits Checkup Postcards, Business Reply Cards, Editable Event Flyers, Provider Affiliation Postcards and Window Clings for assorted providers.

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