Aetna DSNP Broker Collateral & Catalog

OBJECTIVE

Create a large body of customizable work to help capture leads and sales in a wide array of settings

AUDIENCE

Insurance Agents and Brokers

CHALLENGE

Create engaging content for the consumer that will still remain consistent with all other pieces and cohesive overall when elements are changed/customized by the insurance agents that will be using them to acquire leads

THE WORK

MethodGroupe created a wide array of work on Aetna’s Medicare Marketing Studio portal where brokers create a profile and can customize and order their advertising collateral online. We developed the copy, design and final artwork for over 40 original pieces including flyers, postcards, brochures, outdoor and indoor signage, and more in both English and Spanish – even putting together a catalog for brokers to easily browse through the many available materials. We developed unique creative/messaging for all occasions so that brokers had the appropriate tools to capture the attention of local audiences whatever the size or venue.

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