Aetna DSNP Pilot (FL & PA)

OBJECTIVE

Drive awareness of Aetna/Coventry DSNP plans and acquire leads and enrollments in DSNP plans

AUDIENCE

Low-income, 65+

CHALLENGE

Develop communication strategy to appeal to the Medicaid audience with limited data on segment

THE WORK

MethodGroupe developed the pilot DSNP campaign for Aetna, initially only in Florida and then expanding to Pennsylvania markets. We developed copy and creative for FSI, OOH, Display, TV and Social in English and Spanish languages, and for Aetna and Coventry markets. Our pilot campaign expanded into a larger DSNP campaign with more emphasis on acquisition and retention where we developed marketing materials for broker use – here we developed copy and creative for flyers, brochures and postcards that brokers could use to educate consumers about DSNP plans and encourage current members to take advantage of their benefits.

– VIDEO –

DSNP TV Spot :60 (ENG)

DSNP TV Spot :30 (SPA)

– PRINT –

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