Aetna DSNP Retention

OBJECTIVE

Retain current DSNP members by showcasing the value of Aetna

AUDIENCE

Current DSNP Members

CHALLENGE

Drive members to engage with their care team and utilize benefits on an ongoing basis

THE WORK

MethodGroupe developed a body of retention work to engage with members at different points in their onboarding and member experiences. These pieces include brochures, self-mailers and postcards. Depending on the member’s phase in enrollment they could receive an onboarding brochure outlining the first 30 days of membership, postcards and self-mailers describing changes and upgrades to benefits and/or advertising individual benefits to promote use.

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