Aetna Edge Pilot Program
OBJECTIVE
Create a cost-sharing program that offers a unique opportunity to present a unified message from Aetna/Coventry Medicare and its provider network
AUDIENCE
Individuals 65+; General Market, Hispanic and Haitian
CHALLENGE
Managing individual providers and campaigns, while meeting their needs from an advertising perspective
THE WORK
MethodGroupe developed Aetna Edge, a microsite platform which offered marketing packages for providers to choose from to co-op with Aetna/Coventry during the Medicare Annual Enrollment Period. We partnered with 10 providers and created individual & localized media plans for each provider’s region based on the overall marketing budget. Providers were able to enter the microsite platform and select from various packages that included Direct Mail, OOH, Newspaper, Radio, Digital, Cable TV, and/or Postcards. Network providers were also able to customize and make selections on copy, imagery and color through the Aetna Edge platform, when providing their information.
Aetna Edge Provider Portal Demonstration Video
– VIDEO –
Coventry Co-branded :30 TV Spot (SPA)
Coventry Co-branded :30 TV Spot (ENG)
– DIGITAL & PRINT –
