SilverScript to Aetna Upsell

OBJECTIVE

Upsell qualified PDP enrollees to Medicare Advantage (DSNP/MAPD)

AUDIENCE

Current SilverScript PDP members

CHALLENGE

Determine how to reach, measure and gain knowledge about low income audience via effective acquisition tactics

THE WORK

MethodGroupe developed an engaging creative strategy that would quickly educate members on the new relationship between SilverScript and Aetna (both CVS companies) with visual representations of both brands. We produced the copy and creative for several hits of self-mailers and postcards. The campaign resulted in 9,847 enrollments, response rates ranging from 28-63% across the different hits, and an overall conversion rate over 32% on inbound calls.

– PRINT –

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