MethodGroupe developed the brand strategy, identity, website and social media pages for IndieSpace, a new not for profit organization that creates permanent real estate solutions for the independent theater community in NYC. Real Estate is a core issue for artists trying to live and create work in NYC, as it is scarce and unaffordable. We created a brand identity for IndieSpace that feels approachable, contemporary, simple, has a New York vibe, and fits in perfectly within the NYC arts community.
IndieSpace Case Study
OBJECTIVE
Create a contemporary brand identity for IndieSpace that fits in within the NYC arts community
AUDIENCE
General Market; NYC Independent Theater Community, Community Leaders, Real-Estate Developers, Land Owners
CHALLENGE
Creating a brand identity that fits within the NYC art community while still standing out and attracting attention to a new and unfamiliar brand
THE WORK
MethodGroupe developed the brand strategy, brand identity, logo, print advertising, website and social media pages for IndieSpace. Our strong, simple, yet unique approach feels appropriate for both donors and artists in the theater community and is representative of the overall brand story and vision.
– BRANDING –
