2016 AEP Campaign
OBJECTIVE
Continue to build on Coventry’s “Live your life” message in South FL, New Jersey & Texas to acquire leads and enrollments in Medicare Advantage plans
AUDIENCE
Hispanic Individuals 65+
CHALLENGE
Must leverage, and co-exist with, the ongoing General Market message of “Time is Now”
THE WORK
MethodGroupe targeted seniors through TV, Print (Newspaper), Radio and Direct Mail. We developed a successful multicultural media strategy, put together unique media plans for each individual market, and purchased said media. We also developed all creative pieces for TV, Print, Radio and DM from copy to final asset.
– VIDEO –
AEP TV Spot :30 (SPA)
AEP TV Spot :30 (SPA)
– PRINT & DIGITAL –
