MethodGroupe worked with Capillus, leading hair loss and hair regrowth treatment product vendor, on a campaign to grow their digital presence using a mix of platforms. Beginning with an SEM/SEO audit, we optimized account performance and later grew to include display and social in the campaign.
Capillus Case Study
Build awareness for the brand and generate leads
General Market; young male Millennials and women 40+
Educating about the product (especially in shorter digital format) when consumers were not familiar with the brand or how their technology worked
MethodGroupe used a holistic methodology to reach a highly targeted and relevant audience group across traditional and digital medias to primarily drive sales while developing a strong support of brand awareness, with an emphasis amongst reaching GM and bilingual Hispanic audiences. We drove direct response via a mix of social and display support and drove traffic towards a LP that quickly educated users about the products to capture them within the 2 touch point goal. This complimented with our search campaign drove increased acquisition rates month over month.