Southeast Toyota Prius & RAV4 Digital Campaign
OBJECTIVE
Develop a bilingual campaign for Toyota’s Prius and RAV4 models to create awareness of their benefits and features
AUDIENCE
Hispanic Market; Adults interested in Toyota’s RAV4 & Prius models
CHALLENGE
Overcome the common misconceptions of the Toyota Prius (beyond reputation for being “Green” and unreliable)
THE WORK
MethodGroupe developed interactive digital banners and a microsite living within the Southeast Toyota site. iFrame Modules were created & supported on the MethodGroupe servers, independently from the Toyota website.
– SITE –
![Southeast Toyota site Rav4 and prius](https://methodgroupe.com/wp-content/uploads/2020/10/Rav-4-prius-1_1920x1000.jpg)
![Southeast Toyota site Rav4 and prius](https://methodgroupe.com/wp-content/uploads/2020/10/Rav-4-prius-2_1920x1000.jpg)
![Southeast Toyota site Rav4 and prius](https://methodgroupe.com/wp-content/uploads/2020/10/Rav-4-prius-3_1920x1000.jpg)
![Southeast Toyota site Rav4 and prius](https://methodgroupe.com/wp-content/uploads/2020/10/Rav-4-prius-4_1920x1000.jpg)