Southeast Toyota Prius & RAV4 Digital Campaign
Develop a bilingual campaign for Toyota’s Prius and RAV4 models to create awareness of their benefits and features
Hispanic Market; Adults interested in Toyota’s RAV4 & Prius models
Overcome the common misconceptions of the Toyota Prius (beyond reputation for being “Green” and unreliable)
MethodGroupe developed interactive digital banners and a microsite living within the Southeast Toyota site. iFrame Modules were created & supported on the MethodGroupe servers, independently from the Toyota website.