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Search competition: Who are you really competing with?

If you are new to Google Paid Search ads or just need a refresher, this article gives you pointers on setting daily and campaign budget limits as well as what to look out for so you don’t overspend on Google. Also the use of Google’s keyword planner tool is a must to ensure you have enough budget with the keyword you want and spending at the right rate you need to reach your target.

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Monitoring what matters: Social listening post 2020

It is essential that brands learn innovative ways of conducting deep audience research, to keep pace with consistently evolving digital world. Many believe that social listening allows brands an opportunity to tap into the pulse of their idea audience in real time. Discover what high-ranked professionals in the agency world are doing to take advantage of this opportunity.

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