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Keric Smotrilla

Keric Smotrilla

Keric is the founding member and one of three Principals at MethodGroupe. Focusing on operations, production and technical integration across all agency services, his 30+ years of collective experience in Traditional and Digital advertising have helped him develop a keen sense of what works. Keric started his career at Federated Department stores and spent several years at Ogilvy & Mather Worldwide before founding MethodGroupe in 2008.

Valerie Pusceddu

Valerie Pusceddu

Valerie is a Principal at MethodGroupe focusing on media and strategic solutions for our clients. Val has nearly 20 years of experience working across several disciplines, 2 continents and multi-cultural markets. Her career started at Ogilvy in Miami at the start of internet advertising age and continued with Zimmerman Advertising, launching their digital division for retail specific clientele and later with MGSComm. Throughout her career, Valerie has directed multi-million dollar marketing budgets for national and global brands, including Wakefern Food Corp., Discovery Channel, Sony Pictures Television, Unilever Knorr, Southeast Toyota, BB&T, Nestle, McDonalds, Pep Boys, Friendly’s Restaurant, White Castle, Ashley Furniture HomeStores, Party City, Firehouse Subs Restaurant, Atlantis Resorts, Mexicana Airlines, Mexico Tourism, Terra.com, DHL, SAP, American Express and Kraft Foods (Tang, Clight) to name a few. Valerie also enjoys painting and drawing in her free time and is a student of Kabbalah.

Alex Winokur

Alex Winokur

Alex Winokur forms part of our strategy, media and analytics team. She was born and raised in Miami and has over 7 years of experience in the industry. Grounded in Analytics knowledge (and Google Analytics certificates), her first priority is building strategic media solutions for our clients. With a diverse work background and education from Florida International University, Alex provides MethodGroupe with a range of tools. Alex also happens to be a polyglot who enjoys learning different languages and seeking out new cultural experiences.

Fernando Sanchez

Fernando Sanchez

Fernando Sanchez is the primary technologist within MethodGroupe. His involvement ranges from inception to implementation of applied sciences in order to facilitate external and internal needs. He holds a BS in Mechanical Engineering with a minor in Computer Science. Whenever an innovative approach is desired, this exceptional skillset makes him uniquely qualified to provide solutions for any breadth of problems.

Hilda Landrove

Hilda Landrove

Hilda Landrove is a Media Assistant on our media team. Born and raised in Cuba, during her earlier studies as an Economist she realized that her real and true passion was marketing. Once she moved to the U.S she began new career endeavors, graduating from Florida International University with a Business Administration and Marketing degree. You can find her immersing herself in the media world, looking for the best ways to connect users with our clients’ brands. But that’s not all, she also enjoys music and capturing nature’s simple shapes through the lens of her camera.

Cristina Zapata

Cristina Zapata

Born and raised in Colombia, Cristina moved to Miami at an early age, where she earned a degree in Advertising and Graphic Design at the International University of Art and Design. A versatile, open-minded, driven designer with 5 years of experience who works on perfecting her craft every day.

Dana Anderson

Dana Anderson

Dana Anderson is our Assistant Account Executive. Born and raised in Miami, she received her Bachelor’s degree in English and Media Communication Studies from Florida State University. Her strong interpersonal skills and charisma make her well suited for her role in client services. Outside of the office, she enjoys attending concerts and spending time with her dog.

Claudia Lopez

Claudia Lopez

Claudia Lopez is our Project Manager. Born and raised in Miami, she received her Bachelor’s degree in Marketing from Florida State University. Throughout her college career she continually immersed herself in research, media and internships. Outside of staying up on industry trends, you might find her at a record store, shopping or kickboxing.