Uncategorized /

Maintaining addressability in a changing world

Times have changed for digital advertising. There’s been a shift for greater trust and higher standards of consumer privacy while maintaining addressability. Third party cookies lack of transparency and Apple’s requirement to obtain consent from users has set a window of opportunity to change tactics. Setting these priorities will lead the way while others are left behind.

Read More Here
Uncategorized /

Search competition: Who are you really competing with?

If you are new to Google Paid Search ads or just need a refresher, this article gives you pointers on setting daily and campaign budget limits as well as what to look out for so you don’t overspend on Google. Also the use of Google’s keyword planner tool is a must to ensure you have enough budget with the keyword you want and spending at the right rate you need to reach your target.

Read More Here