MethodGroupe partnered with the U.S. Department of Agriculture to develop a strategy to target Hispanic households and encourage a balanced breakfast that includes milk. We reached Hispanic moms in engaging and culturally relevant ways through social media and digital advertising in our “Bigote de Leche” Breakfast Project Campaign, which accounted for over 50% incremental volume of milk consumption in key Hispanic markets.

Milk Case Study

OBJECTIVE

Educate our audience about milk’s nutritional benefits

AUDIENCE

Hispanic Market; Mothers A30-54

CHALLENGE

Reaching Hispanic moms in culturally relevant ways while remaining consistent with overall General Market “Got Milk?” campaign

THE WORK

MethodGroupe worked on The Breakfast Project, part of the “Got Milk?” campaign, which aimed to improve nutrition through a balanced breakfast that includes milk. We generated hype and engagement via Facebook games and promotions to engage Hispanic moms in fun and relevant ways. The program accounted for over 50% incremental volume of milk consumption in key Hispanic markets.

– PRINT –

– SOCIAL –

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