Kay Jewelers Social Sweepstakes API

OBJECTIVE

Attain sweepstake entries (essentially leads) through the sweepstake lead form

AUDIENCE

General Market; A25+ Facebook Users

CHALLENGE

Staying top-of-mind during Holiday season where advertising for jewelry is very competitive

THE WORK

MethodGroupe designed and programmed a Holiday themed memory game featuring 8 different brands which including Leo Diamond, Charmed Memories, Neil Lane Designs, Tolkowsky among others with emphasis on building the infrastructure of the program with speed and ease of user functionality. Users were then prompted to enter a sweepstakes by providing their contact information. Users could increase their chance of winning by completing a memory game daily which also revealed a daily prize. We collected and stored the data for the entries given.

– CREATIVE –

MORE LIKE THIS