Southeast Toyota Tundra Hispanic TV Campaign
Develop Toyota’s 2007 and 2011 Tundra campaign, positioning the Full Size Pick Up and its features as key differentiators from its competitors
Hispanic Market; Adult, Male
In this all-important category, domestic trucks (Ford and Chevy primarily) have dominated Hispanic truck sales
MethodGroupe developed a series of video executions for Hispanic TV where Toyota demonstrated the benefits of its distinct features.