Southeast Toyota Tundra Hispanic TV Campaign

OBJECTIVE

Develop Toyota’s 2007 and 2011 Tundra campaign, positioning the Full Size Pick Up and its features as key differentiators from its competitors

AUDIENCE

Hispanic Market; Adult, Male

CHALLENGE

In this all-important category, domestic trucks (Ford and Chevy primarily) have dominated Hispanic truck sales

THE WORK

MethodGroupe developed a series of video executions for Hispanic TV where Toyota demonstrated the benefits of its distinct features.

– VIDEO –

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