Discover the Forest Site Development

OBJECTIVE

Update the outdated Discover the Forest page to create awareness for the benefits of outdoor recreation and increase visits to site and ultimately forest

AUDIENCE

General Market, Hispanic

CHALLENGE

Engaging users online while delivering contradicting message encouraging them to limit online recreation in place of outdoor recreation

THE WORK

MethodGroupe reconstructed the framework of the site with current best practices, encompassing a new structure to increase speed in order to add new individual interactive modules. The site was also converted into Spanish and included social media integration populating in real time.

– SITE –

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