ShopRite Online Video

OBJECTIVE

Build awareness of featured ShopRite items and seasonal sale events

AUDIENCE

W25-49 within the Shoprite Footprint

CHALLENGE

Increase overall Video Completion Rate (VCR)

THE WORK

MethodGroupe used a combination of placements, tactics and targeting across various networks to increase overall Views and Completed Views. Targeting Tactics included contextual, behavioral, prospecting & retargeting. Segment Targeting included Grocery Store Intenders, Competitor Shoppers & Third Party Audiences.

We saw a 46% increase for VCR since first launching OLV in 2017 (54% to 82% VCR). A highly efficient CPCV, decreasing by 20% YOY from $0.05 to $0.04. A secondary awareness KPI of Click Through Rate engagement has improved YOY as well with an 8% increase (0.42% vs. 0.39%). Targeted in-market users had the highest VCR at 97%, in the last year, compared to blended (86%) and general demo targeting (72%). Some budget testing done to include Adults 18+ is leading us to expand budgets for the future. Additional future opportunities include targeting Hispanic audience members.

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