BB&T Direct Lending Campaign
Attain new loan applicants for mortgages (across 5 markets in the Southeastern United States)
Customers looking to refinance their homes; General Market; A25+, HHI $75K+
Housing industry was still recovering and length of the application itself was a discouraging
MethodGroupe ran a purely search campaign to understand the level of interest in the market – specifically around searches related to “home equity lines,” “home equity loans,” “home refinancing,” etc. We saw a strong increase in clicks and traffic to the site. Conversions were up 63% which outpaced the growth in spend (0.24%) YoY and dropped our CPA by nearly 39%.