BB&T Wealth Management Microsite

OBJECTIVE

Create brand awareness for BB&T Wealth.  Teach people something they did not know about managing their finances. Essentially build trust & create leads (a lead considered as appointment for a Free “Needs Analysis”)

AUDIENCE

2 Audiences;
1) Preferred Wealth Clients:  25-45 Years old, Doctors, Attorney’s, professional service providers, $150k in investible assets
2) Private Wealth Clients:  35-55 Years old, Doctors, Attorney’s, professional service providers, $250k in investible assets.

CHALLENGE

Subtly weeding unqualified leads out before they submit forms or call

THE WORK

MethodGroupe created 3 digital campaign concepts to test varying positioning, two based on specific challenges and one more of an overall brand message. Our final campaign comprised of display, pre-role, PPC and landing page (site) development. Copy and content development for the landing pages was developed in conjunction with BB&Ts Wealth team that writes their Wealth Magazine. High-Level security protocols were taking into account for the landing pages to interface with BB&T’s main server.   Our creative showcased the value that BB&T Wealth could bring, and in particular educated consumers on the key selling point and competitive advantage, free financial analysis and real life advisors.

– DIGITAL & SITE –

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