MethodGroupe has been The Collection’s paid media partner for 12+ years, having worked across 8 luxury brands. What began as a takeover of paid search across the dealership group’s full luxury portfolio has grown into a fully integrated practice spanning Search (since 2015), Social (since 2018), Display, and HTML5 banner production — a single-agency engine driving qualified awareness, engagement, and dealership leads across one of the most demanding luxury auto portfolios in the U.S. market.
THE COLLECTION Digital Case Study
OBJECTIVE
Improve The Collection’s digital performance across eight luxury automotive brands (Audi, Aston Martin, Maserati, Ferrari, McLaren, etc.) through coordinated paid Search, Paid Social, and Display campaigns, including in-house HTML5 banner production.
AUDIENCE
General Market and U.S. Hispanic luxury auto buyers; segmented across eight brands with brand-specific audience architecture, model-level creative, and isolated bidding strategies.
CHALLENGE
When MethodGroupe took over the account in 2015, campaigns were running without optimization across multiple legacy ad formats and a single inherited campaign per brand. The challenge: build a scalable, multi-brand luxury auto practice that could grow with the dealership group through every Google platform shift, Meta algorithm change, and market cycle — without sacrificing the distinct brand voice each OEM demands.
THE WORK
MethodGroupe’s relationship with The Collection began 12+ years ago, as a paid search takeover across eight luxury brands. Following a full account audit, we restructured the campaigns, modernized creative, and added relevancy scoring. Over the years, the engagement has grown into a holistic methodology spanning paid Search, paid Social (Meta), and Display — including the monthly design and HTML5 production of all display banners across the portfolio.
In 2020, we executed a portfolio-wide account restructure across all nine accounts across the 8 brands — modernizing legacy ad formats, launching new campaign types (Brand, Service, and Finance), and retiring underperforming campaigns. The 2021 result: portfolio conversions jumped 74% year-over-year, and CPA dropped 38% across the entire account.
Today, our six-year average click-through rate sits at 9.37%, with 12.4% peak (2023) — above the 8.29% WordStream/LocaliQ Automotive (For Sale) industry benchmark — including across competitor conquesting campaigns, which structurally pull CTR down. Phone calls captured directly to dealership service and sales teams have grown over 500% since proper call tracking began in 2017.
Paid Social on Meta launched in 2018 and has grown into a measurable middle-of-the-funnel layer that complements Search at the bottom of the funnel — today, Social contributes 20% of all lead generation for the account. Highlights include a single Aston Martin DB12 ad that reached 342,000+ qualified luxury buyers, the largest single-ad reach in the entire account. McLaren creative on Meta has driven some of the strongest CTRs in the portfolio, with a top creative for the McLaren Artura clearing 4.28% — nearly 2× the 2.19% cross-industry Meta CTR median.
Display — including in-house HTML5 banner production refreshed monthly — reinforces brand presence between active flights and supports both Search and Social retargeting audiences across the full luxury lineup.
12+ Years
Same agency, same partnership. Continuously since 2015.
53,985
Lifetime Conversions
$3M+
Lifetime Managed
9.37% CTR
Six-year portfolio average and 12.4% peak (2023). Above the 8.29% Automotive benchmark.
+616%
Growth in dealership phone calls since tracking began in 2015, and 2.5× the phone calls after the 2020 restructure.
+74% / -38%
Conversion lift and CPA reduction following our 2020 portfolio restructure.
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