Bascom Palmer Eye Institute
Raise awareness & increase user’s consideration of LASIK with UHealth
General Market, Hispanic; A30-40
Consumers were not aware that Bascom Palmer, The #1 Eye Institute, offered LASIK surgery
MethodGroupe applied a holistic media strategy, utilizing a digital media mix of social, SEM and display across various platforms (desktop, mobile, tablet) with highly impactful ad placements. We drove an 11% increase in overall site traffic for Bascom Palmer and increased Facebook page likes by 27%. As frequency was garnered across various platforms, each contributed to the success of the campaign. Ultimately, we saw a large number of users converting off of a mobile device for more information.