Aetna LIS PDP Upsell Campaign
Upsell PDP enrollees to Medicare Advantage and drive acquisition of new PDP and Medicare Advantage members
2 Audiences; Current PDP Members (Upsell Audience) and Low-Income A65+ (Acquisition Audience)
Develop specific digital (mobile banners) executions to support each product category that can be differentiated from each other while remaining on brand
MethodGroupe developed digital display banners, using different messaging and brand colors to distinguish audiences (i.e. current members are accustomed to receiving communications in traditional violet color, so would be served violet ad). We also leveraged the brand iconography in an illustrative and unique way to simplify the message for our audience while still calling attention with bold graphics.