Instagram is looking to go head to head with TikTok in the short form video content space. With TikTok possibly facing a ban in the U.S., the Facebook owned platform is looking to exploit this opportunity to use their copy-and-kill strategy that they used against Snapchat a few years ago to take over the market.

If you are new to Google Paid Search ads or just need a refresher, this article gives you pointers on setting daily and campaign budget limits as well as what to look out for so you don’t overspend on Google. Also the use of Google’s keyword planner tool is a must to ensure you have… Read more »

Brand Finance’s “Media 25 2020” report shows top three Media companies are Facebook, Disney and You Tube. Facebook being the most valuable at $79.8 billion with over 2.5 billion active monthly users. Leaving it as the most popular social media platform in the world

The effort called Telegraph Unity, has found secure ways to target audience, deliver on goals and drive more publisher revenue across their own properties without using third-party cookies.

It is essential that brands learn innovative ways of conducting deep audience research, to keep pace with consistently evolving digital world. Many believe that social listening allows brands an opportunity to tap into the pulse of their idea audience in real time. Discover what high-ranked professionals in the agency world are doing to take advantage… Read more »

Even though most advertisers during Q2 slowed down advertising, a few Direct-to-Consumer brands actually spent more during that time and seen enormous success. Take a look into this article to see why these brands generated so much success during that quarter.

TikTok is becoming the fastest growing Social Media platform in the world and brands must familiarize themselves with the type of content that performs well on this platform vs. other platforms like YouTube or Instagram.

Advertising enters video Games at a new angle through esports. Mastercard and Alienware will be the first to take advantage of this opportunity.

With people working from home and children e-learning, there is an increase in content consumption during the day. Advertisers can capitalize on this moment and extend their reach by driving the right messages at the right time to the right audience.

TikTok is testing a ‘shop now’ button for influencer videos. The test will demonstrate how Tik Tok is building both its performance advertising offerings and how it’s coming into existence in the Creator Marketplace.