MethodGroupe worked with Capillus, leading hair loss and hair regrowth treatment product vendor, on a campaign to grow their digital presence using a mix of platforms. Beginning with an SEM/SEO audit, we optimized account performance and later grew to include display and social in the campaign.
Capillus Case Study
OBJECTIVE
Build awareness for the brand and generate leads
AUDIENCE
General Market; young male Millennials and women 40+
CHALLENGE
Educating about the product (especially in shorter digital format) when consumers were not familiar with the brand or how their technology worked
THE WORK
MethodGroupe used a holistic methodology to reach a highly targeted and relevant audience group across traditional and digital medias to primarily drive sales while developing a strong support of brand awareness, with an emphasis amongst reaching GM and bilingual Hispanic audiences. We drove direct response via a mix of social and display support and drove traffic towards a LP that quickly educated users about the products to capture them within the 2 touch point goal. This complimented with our search campaign drove increased acquisition rates month over month.
– DIGITAL & SOCIAL –
