BB&T $100 Offer Campaign
OBJECTIVE
Meet $70 CPA goal for Direct Deposit Accounts with $100 Offer Campaign (across 14 markets in the Southeastern United States)
AUDIENCE
General Market; A25-64, HHI $25K+
CHALLENGE
Users had to open both a savings and checking account in order to redeem the offer while budgets for the campaign dropped 15% (compared to previous year)
THE WORK
MethodGroupe developed a mix of display & search ads with flexible, dynamic optimizations modeled towards the best performing partners & tactics. We ultimately attained a $47 CPA (49% lower than initial goal – further lowered to $43 after starting a cross-sell initiative) and increased our conversion rate by 271 points YOY.
– DIGITAL & SEARCH –
