La Carreta Research & Branding
OBJECTIVE
Brand implementation consulting related to overall brand experience (specifically at Florida International University campus location) as well as overall brand logo study to revitalize brand
AUDIENCE
College Students, Millennials
CHALLENGE
Find a way to revitalize brand (and make appealing to younger demographics) while remaining faithful to the iconic brand narrative and history
THE WORK
MethodGroupe provided branding recommendations for the Florida International University Campus La Carreta location with proposed design for logo, uniform, signage, menus and take-away packaging. We also conducted research into the target demographic – specifically on how they perceive and consume premium coffee/espresso.
– BRANDING –
