BB&T Wealth Management Microsite
OBJECTIVE
Create brand awareness for BB&T Wealth. Teach people something they did not know about managing their finances. Essentially build trust & create leads (a lead considered as appointment for a Free “Needs Analysis”)
AUDIENCE
2 Audiences;
1) Preferred Wealth Clients: 25-45 Years old, Doctors, Attorney’s, professional service providers, $150k in investible assets
2) Private Wealth Clients: 35-55 Years old, Doctors, Attorney’s, professional service providers, $250k in investible assets.
CHALLENGE
Subtly weeding unqualified leads out before they submit forms or call
THE WORK
MethodGroupe created 3 digital campaign concepts to test varying positioning, two based on specific challenges and one more of an overall brand message. Our final campaign comprised of display, pre-role, PPC and landing page (site) development. Copy and content development for the landing pages was developed in conjunction with BB&Ts Wealth team that writes their Wealth Magazine. High-Level security protocols were taking into account for the landing pages to interface with BB&T’s main server. Our creative showcased the value that BB&T Wealth could bring, and in particular educated consumers on the key selling point and competitive advantage, free financial analysis and real life advisors.
– DIGITAL & SITE –
