Programmatic buys fuel boost to UK digital media quality


The UK has emerged as a global leader outperforming his peers in all categories from desktop display, desktop video and mobile web display to mobile web video. This is owed to programmatic buys and the wide use of pre-bid filters.


Customers like ads on TikTok, but marketers prefer YouTube

TikTok on phone

Consumers on TikTok have reacted well and have actually preferred advertising on the newest platform. Marketers however, have preferred previously established platforms such as Youtube. Is it possible for these top two platforms to lead an unbalance in media buying?


Search competition: Who are you really competing with?

starting line for sprint

If you are new to Google Paid Search ads or just need a refresher, this article gives you pointers on setting daily and campaign budget limits as well as what to look out for so you don’t overspend on Google. Also the use of Google’s keyword planner tool is a must to ensure you have… Read more »


Monitoring what matters: Social listening post 2020

facebook on phone next to mac laptop

It is essential that brands learn innovative ways of conducting deep audience research, to keep pace with consistently evolving digital world. Many believe that social listening allows brands an opportunity to tap into the pulse of their idea audience in real time. Discover what high-ranked professionals in the agency world are doing to take advantage… Read more »