The effort called Telegraph Unity, has found secure ways to target audience, deliver on goals and drive more publisher revenue across their own properties without using third-party cookies.
It is essential that brands learn innovative ways of conducting deep audience research, to keep pace with consistently evolving digital world. Many believe that social listening allows brands an opportunity to tap into the pulse of their idea audience in real time. Discover what high-ranked professionals in the agency world are doing to take advantage… Read more »
Even though most advertisers during Q2 slowed down advertising, a few Direct-to-Consumer brands actually spent more during that time and seen enormous success. Take a look into this article to see why these brands generated so much success during that quarter.
TikTok is becoming the fastest growing Social Media platform in the world and brands must familiarize themselves with the type of content that performs well on this platform vs. other platforms like YouTube or Instagram.
Advertising enters video Games at a new angle through esports. Mastercard and Alienware will be the first to take advantage of this opportunity.
With people working from home and children e-learning, there is an increase in content consumption during the day. Advertisers can capitalize on this moment and extend their reach by driving the right messages at the right time to the right audience.
TikTok is testing a ‘shop now’ button for influencer videos. The test will demonstrate how Tik Tok is building both its performance advertising offerings and how it’s coming into existence in the Creator Marketplace.
Advertisers are being forced to become more innovative than ever during these tough times. See some of the most popular strategies that agencies are starting to implement.
Due to the current economic situation marketers are having to change the way they talk to consumers and one of the main ways they are doing this is by building a community.
How can we redefine in-person advertising events? Experiential marketing agencies are getting hit the hardest but they are pivoting in a way that could change how we experience live events forever!