2018 Provider Campaign
OBJECTIVE
Generate awareness of offered Medicare products and partnership with local providers
AUDIENCE
General Market and Hispanic; A65+
CHALLENGE
Ensure there is no overlapping among providers
THE WORK
MethodGroupe versioned Flyers, OOH and Radio Integrations for 25 different providers across Florida, North Carolina, West Pennsylvania and New Mexico. This mix of different media allowed for awareness messages in OOH to coexist with the longer form informational messages on Flyers and Radio Integrations to keep the Brand and Provider partnership top-of-mind and still educate audience.
– PRINT & OOH –
