Broker Video Sales Tool

OBJECTIVE

Create a toolkit highlighting the benefits to motivate insurance brokers to sell our insurance in Florida over other competitors

AUDIENCE

Florida Insurance Brokers

CHALLENGE

Make our brand more attractive to sell, as the competition is high in FL and brokers may sell more than one insurance plan

THE WORK

MethodGroupe developed a microsite hub, broken out into 6 FL regions for easy navigation, that gave brokers access to a toolkit of informational resources in PDF format, complemented by regional videos highlighting the top reasons to sell our insurance. We handled script creation and voice-over recordings for the video and produces all graphics and animations. This tool has proven so successful that since it’s creation in 2016, we’ve updated the video and site twice (2017 and 2019) to align to the evolving brand guidelines for continued use.