MethodGroupe worked television provider DirecTV, on a Hispanic-focused campaign to grow their subscriber base. We used a mix of online platforms including online video and digital display, utilizing creative featuring specific channels and programming and leveraging money-back offer.
DirecTV Case Study
OBJECTIVE
Increase number of Hispanic DirecTV subscribers
AUDIENCE
Hispanic; A18+
CHALLENGE
Making the required co-branded executions for specific channels/programming relevant to Hispanic audiences
THE WORK
MethodGroupe worked with DirecTV to develop online video spots, digital banners and print creative. We were able to serve different creative featuring specific channels and programming on DirecTV by targeting user interests and demographics. We also saw very positive results for our creative executions featuring a $100+ money-back referral offer.
– DIGITAL –
