DSNP Retention
OBJECTIVE
Retain current DSNP members by showcasing the value of our brand and our plans
AUDIENCE
Current DSNP Members
CHALLENGE
Drive members to engage with their care team and utilize benefits on an ongoing basis
THE WORK
MethodGroupe developed a body of retention work to engage with members at different points in their onboarding and member experiences. These pieces include brochures, self-mailers and postcards. Depending on the member’s phase in enrollment they could receive an onboarding brochure outlining the first 30 days of membership, postcards and self-mailers describing changes and upgrades to benefits and/or advertising individual benefits to promote use.
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