Kay Jewelers Social Sweepstakes API
OBJECTIVE
Attain sweepstake entries (essentially leads) through the sweepstake lead form
AUDIENCE
General Market; A25+ Facebook Users
CHALLENGE
Staying top-of-mind during Holiday season where advertising for jewelry is very competitive
THE WORK
MethodGroupe designed and programmed a Holiday themed memory game featuring 8 different brands which including Leo Diamond, Charmed Memories, Neil Lane Designs, Tolkowsky among others with emphasis on building the infrastructure of the program with speed and ease of user functionality. Users were then prompted to enter a sweepstakes by providing their contact information. Users could increase their chance of winning by completing a memory game daily which also revealed a daily prize. We collected and stored the data for the entries given.
– CREATIVE –
