MethodGroupe partnered with the U.S. Department of Agriculture to develop a strategy to target Hispanic households and encourage a balanced breakfast that includes milk. We reached Hispanic moms in engaging and culturally relevant ways through social media and digital advertising in our “Bigote de Leche” Breakfast Project Campaign, which accounted for over 50% incremental volume of milk consumption in key Hispanic markets.
Milk Case Study
OBJECTIVE
Educate our audience about milk’s nutritional benefits
AUDIENCE
Hispanic Market; Mothers A30-54
CHALLENGE
Reaching Hispanic moms in culturally relevant ways while remaining consistent with overall General Market “Got Milk?” campaign
THE WORK
MethodGroupe worked on The Breakfast Project, part of the “Got Milk?” campaign, which aimed to improve nutrition through a balanced breakfast that includes milk. We generated hype and engagement via Facebook games and promotions to engage Hispanic moms in fun and relevant ways. The program accounted for over 50% incremental volume of milk consumption in key Hispanic markets.
– PRINT –
– SOCIAL –
