ShopRite Facebook Hyperlocal
OBJECTIVE
Increase Facebook Likes across local ShopRite Store Pages
AUDIENCE
A18+; General Market
CHALLENGE
Increase overall likes for the 31 hyperlocal ShopRite Facebook pages by at least 7,000 likes overall
THE WORK
MethodGroupe used zip & location based targeting to attract lookalike users similar to current ShopRite Fans to also become fans of their community page via page like ads & boost post. We increased overall likes by 130% across all 31 store pages & 106% over the goal of 7,000. Overall Cost Per Like was as low $1.14 as a result of optimizations & capitalizing on a look-a-like model built off of current ShopRite shoppers to attract users most likely to become fans.
Newsfeed ads delivered 80% of the likes for this campaign. Mobile version outperformed all placements overall. The Belleville store had unbelievable results increasing over 12 times their likes during this campaign.
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