ShopRite Holiday Coupon Booklet
OBJECTIVE
Encourage Hispanic families to visit ShopRite for their Holiday food needs
AUDIENCE
Hispanic
CHALLENGE
Feature representative traditions and recipes from all different Hispanic cultures and display cohesively together
THE WORK
MethodGroupe created a Hispanic-focused, bilingual coupon mailer from copy development to final creative layout. We spoke to our Hispanic customers in an engaging and relevant way with emphasis on family and holiday tradition. The booklets featured Hispanic imagery, holiday traditions and superstitions, as well as a 2020 lunar calendar and recipes from and inspired by different Latin American countries. Booklets were provided in-store and were overwhelmingly picked up – coupon redemption was very high at ~ 10%.
– CREATIVE –
