ShopRite Summer Coupon Mailer
OBJECTIVE
Encourage Hispanic families to visit ShopRite for their Summer food needs
AUDIENCE
Hispanic
CHALLENGE
There was no existing Hispanic-focused print creative under the ShopRite brand, so we began from square-one when figuring out how to visually appeal to Hispanic demographics while still remaining true to the overall ShopRite brand
THE WORK
MethodGroupe created a Hispanic-focused, bilingual coupon mailer from copy development to final creative layout. We spoke to our Hispanic customers in an engaging and relevant way with emphasis on summer fun, family and friends and featuring Hispanic imagery and iconography interwoven into the traditional ShopRite brand visuals. We used 3 different focal points in our communication – goal driven (coupon redemption), celebration (family lifestyle/seasonality), and invite-like (ShopRite is your neighborhood supermarket). Coupon redemption rate was 8%.
– CREATIVE –
