ShopRite University of Delaware
OBJECTIVE
Motivate Delaware audience to shop via ShopRite from Home
AUDIENCE
General Market; Students, parents & teachers from University of Delaware
CHALLENGE
Encourage parents to shop for groceries using the new SRFH app for their children in college
THE WORK
MethodGroupe used a tight geo-fence around University of Delaware prior & during parents weekend at the university to promote using the app, and an additional 38% more impressions were bonused as a result of highly efficient bidding tactic. This also resulted in a 27% lowered CPM than planned. Our CTR proved highly effective at a 0.26% for a mobile campaign (Industry Average 0.04%). The 320×50 size was the top performer at 0.33% CTR.
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