Southeast Toyota Display
OBJECTIVE
Review and correct issues with tags of Hispanic South East Toyota site “CompraUnToyota.com” pages
AUDIENCE
Hispanic Market; Adults interested in buying a Toyota model
CHALLENGE
Review and find issues while working on a proprietary platform owned and managed by the General Market agency
THE WORK
MethodGroupe implemented and fixed all broken, improper, mislabeled and misplaced tags within six weeks. We also implemented additional behavioral, google tracking tags (UTM), etc. for improved performance and more detailed reporting. This allowed for media partner pixel firing and accurate reporting measures to commence. CPA improved drastically MOM, ultimately resulting in a 69% reduction.
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