Southeast Toyota Prius & RAV4 Digital Campaign
OBJECTIVE
Develop a bilingual campaign for Toyota’s Prius and RAV4 models to create awareness of their benefits and features
AUDIENCE
Hispanic Market; Adults interested in Toyota’s RAV4 & Prius models
CHALLENGE
Overcome the common misconceptions of the Toyota Prius (beyond reputation for being “Green” and unreliable)
THE WORK
MethodGroupe developed interactive digital banners and a microsite living within the Southeast Toyota site. iFrame Modules were created & supported on the MethodGroupe servers, independently from the Toyota website.
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