Southeast Toyota Tundra Hispanic TV Campaign
OBJECTIVE
Develop Toyota’s 2007 and 2011 Tundra campaign, positioning the Full Size Pick Up and its features as key differentiators from its competitors
AUDIENCE
Hispanic Market; Adult, Male
CHALLENGE
In this all-important category, domestic trucks (Ford and Chevy primarily) have dominated Hispanic truck sales
THE WORK
MethodGroupe developed a series of video executions for Hispanic TV where Toyota demonstrated the benefits of its distinct features.