MethodGroupe has been working with The Collection for a little over 5 years, beginning first by just taking over Paid Search campaigns across 8 of their luxury brands and growing to include a holistic methodology of display and social driving from engagements to leads – even taking on the monthly production of the display creative.
THE COLLECTION Digital Case Study
OBJECTIVE
Improve The Collection’s digital campaigns across 8 brands (Audi, Porsche, Jaguar, Aston Martin, Maserati, Ferrari, McLaren & Alfa Romeo) through Display & Mobile marketing solutions & paid Search Engine Management
AUDIENCE
General Market; segmented across 8 brands
CHALLENGE
Campaigns were previously running without optimization due to prior agency & marketing managers
THE WORK
MethodGroupe’s relationship with The Collection began over 5 years ago, initially just taking over Paid Search campaigns across 8 luxury brands and after a full audit we’ve grown to include a holistic methodology of display and social driving from engagements to leads – even designing and programming the display banners.
Paid Search increased by 615 points due to our consistent optimizations and improvement to relevancy scoring and campaign structure changes. Today our average CTR is over 7.5%, inclusive of competitor campaigns which tend to have a lower CTR. Additionally, call volumes have increased by 616% since 2015!
Social launched in 2018 and has contributed to 20% of all lead generation for display.
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– DIGITAL –
