PDP to MAPD Upsell
OBJECTIVE
Upsell qualified PDP enrollees to Medicare Advantage (DSNP/MAPD)
AUDIENCE
Current SilverScript PDP members
CHALLENGE
Determine how to reach, measure and gain knowledge about low income audience via effective acquisition tactics
THE WORK
MethodGroupe developed an engaging creative strategy that would quickly educate members on the new relationship between our different PDP & MAPD client-facing brands, with visual representations of both brands. We produced the copy and creative for several hits of self-mailers and postcards. The campaign resulted in 9,847 enrollments, response rates ranging from 28-63% across the different hits, and an overall conversion rate over 32% on inbound calls.
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