Audi Cross-Channel (Meta + Google)

CHALLENGE

A luxury brand needs both demand creation and demand capture.

Audi’s qualified buyer pool is narrow. The dealership needed coordinated paid social to build the audience and paid search to capture the demand — without the two channels competing or duplicating reach.

APPROACH

Two channels. One coordinated funnel.

Meta builds awareness across the Q-series, A-series, and EV lineup. Google captures the converted demand through Brand, Service, and Finance campaigns — high-intent search at the bottom of the funnel.

RESULT

4,200+ conversions and 7,400+ phone calls.

Recent 3-year window: $397K Google spend produced 4,200+ conversions at $94 CPA. Brand + Service + Finance delivered 90% of conversions at $56 blended CPA. 9.86% Google CTR sits above the 8.29% auto-for-sale benchmark.