Aston Martin Meta-Led (Paid Social)

CHALLENGE

An ultra-narrow buyer pool requires precision, not volume.

Aston Martin’s qualified U.S. buyer pool is a fraction of a percent of the population. Volume reach tactics waste budget. The dealership needed concentrated, qualified reach that built brand desirability — without saturating the audience or burning frequency.

APPROACH

Model-launch moments. High-attention placements. Disciplined frequency.

We architected campaigns around model reveal moments (DB12, DBX 707, Vantage). Concentrated delivery on Feed and Stories where attention is highest among 35–64 affluent males. Frequency capped to preserve auction efficiency. Continuous creative testing — 335+ unique creatives across three years.

RESULT

342K reach from one ad. 60K+ engagements over 3 years.

The Aston Martin DB12 December 2024 ad alone reached 342,661 unique luxury buyers — the single-ad reach record in the entire Collection portfolio. Three years of continuous Aston presence produced 60K+ engagements at sub-$1 each and a 1.8% sustained engagement rate.