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METHODGROUPE TURNS 12

MethodGroupe Advertising Agency

MethodGroupe, LLC is celebrating its 12th year Anniversary. From the beginning, we have been collaborating with our clients to achieve their strategic and financial goals by developing effective campaigns with measured results. We are constantly building our knowledge base by continually finding new ways to adapt to an ever-changing landscape. We are specialist in our… Read more »

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Maintaining addressability in a changing world

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Times have changed for digital advertising. There’s been a shift for greater trust and higher standards of consumer privacy while maintaining addressability. Third party cookies lack of transparency and Apple’s requirement to obtain consent from users has set a window of opportunity to change tactics. Setting these priorities will lead the way while others are… Read more »

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Programmatic buys fuel boost to UK digital media quality

digital

The UK has emerged as a global leader outperforming his peers in all categories from desktop display, desktop video and mobile web display to mobile web video. This is owed to programmatic buys and the wide use of pre-bid filters.

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Customers like ads on TikTok, but marketers prefer YouTube

TikTok on phone

Consumers on TikTok have reacted well and have actually preferred advertising on the newest platform. Marketers however, have preferred previously established platforms such as Youtube. Is it possible for these top two platforms to lead an unbalance in media buying?