The Ultimate ‘F*@% Off, 2020’ Advertising Campaign. What got us through this year was our human spirit. Why not acknowledge what a crappy year it’s been, and lean into it.
MethodGroupe, LLC is celebrating its 12th year Anniversary. From the beginning, we have been collaborating with our clients to achieve their strategic and financial goals by developing effective campaigns with measured results. We are constantly building our knowledge base by continually finding new ways to adapt to an ever-changing landscape. We are specialist in our… Read more »
Sony puts together a unique campaign to promote the launch of the new Playstation 5 by using public transportation signs throughout the city of London. Sony had made a deal to temporarily change all the London Metro signs into the iconic Playstation symbols that everyone knows and loves. Red More Here
There’s many ways Social media managers use humor on social media to bring in more engagements. Using GIFS, memes and pop culture lightens the stressful load when times are challenging. Read More Here
Times have changed for digital advertising. There’s been a shift for greater trust and higher standards of consumer privacy while maintaining addressability. Third party cookies lack of transparency and Apple’s requirement to obtain consent from users has set a window of opportunity to change tactics. Setting these priorities will lead the way while others are… Read more »
The UK has emerged as a global leader outperforming his peers in all categories from desktop display, desktop video and mobile web display to mobile web video. This is owed to programmatic buys and the wide use of pre-bid filters.
Consumers on TikTok have reacted well and have actually preferred advertising on the newest platform. Marketers however, have preferred previously established platforms such as Youtube. Is it possible for these top two platforms to lead an unbalance in media buying?
Apple’s new iOS 14 limit’s delivery on targeted ads on Facebook, requiring developers to warn users before collecting the IDFA info and opt in to letting that ID be shared. This will have limitations to the IDFAs and their targeting capabilities for Facebook and other app developers
Instagram is looking to go head to head with TikTok in the short form video content space. With TikTok possibly facing a ban in the U.S., the Facebook owned platform is looking to exploit this opportunity to use their copy-and-kill strategy that they used against Snapchat a few years ago to take over the market.
If you are new to Google Paid Search ads or just need a refresher, this article gives you pointers on setting daily and campaign budget limits as well as what to look out for so you don’t overspend on Google. Also the use of Google’s keyword planner tool is a must to ensure you have… Read more »