Times have changed for digital advertising. There’s been a shift for greater trust and higher standards of consumer privacy while maintaining addressability. Third party cookies lack of transparency and Apple’s requirement to obtain consent from users has set a window of opportunity to change tactics. Setting these priorities will lead the way while others are… Read more »
The UK has emerged as a global leader outperforming his peers in all categories from desktop display, desktop video and mobile web display to mobile web video. This is owed to programmatic buys and the wide use of pre-bid filters.
Consumers on TikTok have reacted well and have actually preferred advertising on the newest platform. Marketers however, have preferred previously established platforms such as Youtube. Is it possible for these top two platforms to lead an unbalance in media buying?
Apple’s new iOS 14 limit’s delivery on targeted ads on Facebook, requiring developers to warn users before collecting the IDFA info and opt in to letting that ID be shared. This will have limitations to the IDFAs and their targeting capabilities for Facebook and other app developers
Instagram is looking to go head to head with TikTok in the short form video content space. With TikTok possibly facing a ban in the U.S., the Facebook owned platform is looking to exploit this opportunity to use their copy-and-kill strategy that they used against Snapchat a few years ago to take over the market.
If you are new to Google Paid Search ads or just need a refresher, this article gives you pointers on setting daily and campaign budget limits as well as what to look out for so you don’t overspend on Google. Also the use of Google’s keyword planner tool is a must to ensure you have… Read more »
Brand Finance’s “Media 25 2020” report shows top three Media companies are Facebook, Disney and You Tube. Facebook being the most valuable at $79.8 billion with over 2.5 billion active monthly users. Leaving it as the most popular social media platform in the world
The effort called Telegraph Unity, has found secure ways to target audience, deliver on goals and drive more publisher revenue across their own properties without using third-party cookies.
It is essential that brands learn innovative ways of conducting deep audience research, to keep pace with consistently evolving digital world. Many believe that social listening allows brands an opportunity to tap into the pulse of their idea audience in real time. Discover what high-ranked professionals in the agency world are doing to take advantage… Read more »
Even though most advertisers during Q2 slowed down advertising, a few Direct-to-Consumer brands actually spent more during that time and seen enormous success. Take a look into this article to see why these brands generated so much success during that quarter.