Advertising enters video Games at a new angle through esports. Mastercard and Alienware will be the first to take advantage of this opportunity.
With people working from home and children e-learning, there is an increase in content consumption during the day. Advertisers can capitalize on this moment and extend their reach by driving the right messages at the right time to the right audience.
TikTok is testing a ‘shop now’ button for influencer videos. The test will demonstrate how Tik Tok is building both its performance advertising offerings and how it’s coming into existence in the Creator Marketplace.
Advertisers are being forced to become more innovative than ever during these tough times. See some of the most popular strategies that agencies are starting to implement.
Due to the current economic situation marketers are having to change the way they talk to consumers and one of the main ways they are doing this is by building a community.
How can we redefine in-person advertising events? Experiential marketing agencies are getting hit the hardest but they are pivoting in a way that could change how we experience live events forever!
Facebook is trying to change the way people use maps through Augmented Reality! See how big of a change this will be in your everyday life!
Pinterest Shopping is getting bigger than ever! See why this is a big deal and why we should care!
Look into some of the actions of why Spotify is reaching all new heights and how they are doing it.
The Super Bowl’s average cost in 2020 for a 30 second spot was a record-high of $5.6 million! See which companies came out on top with the best Super Bowl commercials for 2020!